There are two forms of eating that can feel out-of-control: deprivation-driven eating and emotional eating. Most people think that out-of-control eating is mostly emotional. Actually, it is far more likely that ‘over’eating is deprivation-driven.

You've read that sugar is bad so you decide to avoid it. And, to avoid sugar, you have to be on the watch for it. You have to notice it, pay attention to it, so that you can avoid it. And then what happens?